04.05.2026

Which people counting technology is right for your store?

Today, retailers aim to understand:
- how customers move inside the store
- how long they stay
- which areas they engage with

The technology behind people counting plays a crucial role in enabling these insights.

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Overview of Technologies

Infrared
Low cost
Limited accuracy
No behavioral insights

2D Cameras
Cost-effective
Sensitive to lighting and angles
Reduced accuracy in crowded environments

Radar
Works in all lighting conditions
Limited behavioral insights

CCTV + AI
Uses existing infrastructure
Can be powerful but difficult to standardize across stores

3D Sensors
High accuracy
Stable performance
Enables behavioral analytics

πŸ‘‰ This is why many international retail chains rely on 3D-based systems.
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Conclusion

Each technology has its place
However, the key question is:
πŸ‘‰ What level of insight do you need?
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We’re happy to help you evaluate which technology fits your store best.