Understanding visitor traffic is one of the most critical factors in shopping mall performance. Knowing how many visitors arrive, when they come, and how they move inside a mall directly impacts operations, tenant success, and marketing effectiveness.

‍Marmara Forum Mall has selected Counttrack as its visitor traffic measurement and analytics partner to gain clearer, data-driven insight into mall performance.

Why Visitor Traffic Data Matters for Shopping Malls

Accurate visitor traffic analytics helps mall management teams:
✔️ Identify peak hours and high-traffic periods
✔️ Optimize staffing, security, and facility operations
‍✔️ Understand entry–exit dynamics
✔️ Support data-driven commercial decisions
‍Instead of relying on assumptions, mall teams can make decisions based on measurable visitor behavior.
‍

Supporting Tenant Performance and Leasing Decisions

Visitor traffic data creates a shared, objective reference point between mall management and tenants. With reliable footfall insights, performance discussions become clearer, fairer, and more transparent.
This supports:
✔️ Stronger tenant relationships
✔️ Better leasing strategies
✔️ More informed portfolio planning

Measuring the Impact of Marketing Activities

Promotions, events, and campaigns aim to increase visits — but without analytics, results are difficult to evaluate.
Visitor traffic measurement enables:
✔️ Comparison of campaign periods with normal days
✔️ Clear visibility into visitor uplift
✔️ Continuous improvement of future marketing initiatives

Turning Footfall into Insight

By working with Counttrack, Marmara Forum Mall is taking a data-driven approach to understanding visitor behavior and improving operational efficiency. At Counttrack, we help shopping malls move beyond counting visitors — and toward understanding performance.

Marmara Forum Mall Selects Counttrack for Visitor Traffic Analytics

Why Visitor Traffic Data Matters for Shopping Malls

Supporting Tenant Performance and Leasing Decisions

Measuring the Impact of Marketing Activities

Turning Footfall into Insight